Become a Partner Performance Expert


This comprehensive program is designed for CAMS and Sellers on your team who want to develop elite partnering expertise. Rooted in the groundbreaking work around Partner LifeTime Value®, the emphasis of the training is about actual outcomes, not just theory. Case studies and peer group sessions are a core component of this virtual, flipped-classroom course.

Participants learn how to identify potential partners, assess their fit, and effectively onboard them by getting to the core of their motivations to help accelerate their productivity through a partnering strategy focused on building quantifiable measures of success.

We believe partnerships create more than the sum of their parts.


PPA Training Results

  1. Selecting the right partners with growth potential consistent with an Ideal Partner Profile
  2. Onboarding these partners with an initial partner engagement plan.
  3. Activating co-marketing and co-selling activities aimed at collaborative prospecting and discovery.
  4. Accelerating the partner’s productivity through growth planning.

A Collaborative Learning Experience


The best development occurs in the company of others. And when those others are highly motivated professionals like you with valuable insights to share—well, there’s just nothing like it. The PPA Training and Certification Program gives an opportunity to learn with and from other fellow professionals in a safe, confidential, and trustworthy setting.

Accelerate Your Partners

PPA: Partner Performance Advisor Training is a 6-week virtual course.

Each 60 minute session is designed as a “flipped classroom”

  • Includes 6 weeks of consecutive peer group meetings, as well as full access to all course content for the duration of the course.
  • Participants complete assignments prior to each class.
  • Participants assimilate new knowledge from one another and apply it to real-life situations, all under the direction of a skilled instructor.
  • Participants problem solve in real time and empower one another with uniquely targeted and valuable feedback
  • You pick the time each week that will be best for your organization’s team
  • Classes are all geared to building value within your organization

Building strong CAMs and Sellers result in more engaged and successful partner relationships.

Only 60 Minutes/Week